S2 Ep10 |Unlocking Creativity: How Play, Joy, and Strategy Transform Business and Life
In a world that often prioritises metrics and milestones, creativity can feel like a luxury. But what if creativity isn't optional? What if it’s essential—not just for artists, but for anyone who wants to thrive personally and professionally?
In a recent conversation with creative strategist Briona from Grow Creative, we explored the transformative power of creative thinking. From holistic marketing to personal coaching, Briona helps individuals and businesses unlock their potential by reconnecting with creativity, joy, and authentic self-expression.
Creativity: A Bridge Between Strategy and Soul
Creative strategy, Briona explains, is about aligning both sides of the brain, the analytical and the intuitive. In business, this means not just focusing on external sales and customer engagement, but starting internally, with the business owner’s vision and the company’s culture.
Holistic marketing, a central part of Briona’s work, weaves together societal, internal, relationship, and integrated marketing to create brands that feel alive, human, and resonant. It’s about connecting the heart of a business with its audience in a way that feels genuine, not forced.
Why Play and Joy Matter
One of the biggest blockers to creativity? Fear, especially the fear of judgment. Many of us were taught early on to equate creativity with artistic skill, sidelining it if we didn’t fit that narrow mold. But as Briona reminds us, creativity shows up everywhere: how we arrange a room, solve problems, dress, cook, parent, or even move through our daily lives.
When we carve out time for play, whether that's dancing to a favourite album, painting for pleasure, or simply letting our minds wander, we reconnect with a deeper part of ourselves. Play isn’t frivolous. It’s restorative. It opens up channels of communication, innovation, and resilience in your personal and professional life.
Balancing Professionalism and Spirituality
A key part of our conversation was the evolving balance between professionalism and spirituality. Many business owners hesitate to bring their whole selves to the table, worried about seeming "too woo-woo" or not being taken seriously. But integrating creativity, intuition, and spirituality into our work can deepen authenticity and connection, both of which are critical to real success.
Briona’s journey of bringing more spirituality into her business resonates with so many of us who are moving away from old, rigid models of what "professionalism" should look like.
Creativity is for Everyone
Ultimately, creativity is not a niche talent—it's a universal human capacity. Whether you're an entrepreneur, a parent, an accountant, or an artist, embracing your creativity can enrich every part of your life. It can improve communication, boost well-being, and even lead to better business outcomes.
If you're feeling stuck, start by reconnecting with what brings you joy. That’s often where the magic begins.
